Adriana Gómez from Eucerin: We solve myths with creativity in our innovation processes

Adriana Gomez Online store manager LatAm Beiersdorf (Eucerin), presented the brand’s success story at AWLATAM 2023, which they carried out in partnership with Mercado Libre, through Mercado Ads and Media.Monks. «We strive to break the myths, so this new project offers the same consulting experience, but in without internet connectionthat is, you have the pharmacy inside electronic commerce» he explained.

They did this by debunking myths about routine skincare recommendations that often appear on social media. «This time we want them to be approved by Eucerin,» he said.

Finally, he pointed out that they want to be increasingly closer to their consumers, and for this they continue to bet on creativity in the innovation processes of their brands. «For us, it’s the only way to understand what our consumers are looking for and know their interests,» he said.