Creativity, strategy and brand expert Fernando de Córdoba joins evercom’s advisory board

evercom, a creative communications and marketing agency, is involved in the consultancy Fernando de Córdoba, known as @gamusino in the digital environment, to his advisory board with the goal of continuing to place bets creativity as a central point in the services provided by the organization.

Fernando de Córdoba is expert in branding, in developing marketing strategies storytelling and in digital content creation. It has a a strong social media presence and a complete grasp of language and narrative codes that each space requires. Throughout his career, through his agency work, he has cooperated with clients from very diverse sectors, such as Banco Santander, ING, Philips or Coca-Colaand has published the book Brand secrets.

«The narrative of the brands, their purpose and the content they express an increasingly important issue to truly connect with the public and build a more sincere and relevant brand» says Fernando. «It helps to apply creativity so that this message represents the brand.» working on differentiation and, in short, mastering that «little mental box» we all want to have«, Add.

With this incorporation, evercom intends to continue to promote creativity as the core of developing effective 360 ​​communication and marketing strategies. The organization strives to create disruptive, transversal and innovative propositions, which can stand out and differentiate in an increasingly competitive market.

«At evercom, we are particularly fond of the inclusion of Fernando in our advisory board. His strong ability to create branding, content and marketing strategies, as well as his mastery of storytelling, will enable us to offer clients creative expertise that adds value. Without a doubt, a very qualitative profile that knows how to reach brands, discover their value and make them grow exponentially, making them relevant to their audience,» explains Gaspare Messina, creative director of the agency.

Expert voices

The Evercom Advisory Board was established in June 2022 with the aim of strengthening the company’s growth in recent years and contributing to its customers through voices and advice from top experts, essential tools to overcome the challenges posed by the future of communication, reputation and brand positioning.

With his arrival, Fernando de Córdoba joins a team that consists of specialists such as Anton Alvarezco-founder of evercom and reputation expert; Julio Mayolprofessor of surgery at the Complutense University of Madrid and medical director of the San Carlos Clinical Hospital; Silvia Lealdoctor with honors in sociology and specialist in technology and new trends; Jose Maria Lassalledirector of the Esade Technological Humanism Forum and former Minister of Culture and Francisco BlancoPhD in business economics and expert in investor relations, strategic planning and corporate finance.

With these areas of specialization, consultants provide their knowledge and experience which, in addition to the work of more than 100 experts who are part of evercom, offer «assurance of the excellence of proposals developed by the institution«, first to obtain ISO 9001 quality certificate.