Hootsuite boosts creativity for B2B social networks

Hootsuite, the pioneering social media management platform, is redefining the rules of business-to-business (B2B) marketing with a campaign launched today that is creative, provocative and progressive. Breaking away from the traditional approach to product launches, full of technicalities and predictable tactics, Hootsuite is ushering in a new era of innovation by transforming its product features and demos into engaging ‘product moments’.

As part of its strategy to increase its brand awareness, Hootsuite will promote its range of solutions through a social media campaign that will revolve around one dominant concept: Harmony. Hootsuite offers solutions that help its customers work smarter and more conveniently, the core theme, Harmony, addresses the issues social media professionals face in their daily lives: from complex workflows and repetitive tasks to inefficient collaboration tools, to those confusing analytics reports that stress and destabilize social media management teams. New Hootsuite tools help teams work harder and smarter to find the right solution. Harmony.

«At the end of the day, we need to stand out, attract attention. Nothing else matters when our potential customers don’t know who we are. And there’s no better place to gain brand recognition than on social media,” says Billy Jones, vice president of marketing at Hootsuite. “There’s this fallacy that if you’re a B2B brand you should be conservative and always formal, but that’s not true. We hope that with campaigns like this we can encourage other marketers to use creativity as a competitive advantage to stand out from the crowd.”

Hootsuite’s bold campaign includes:

● Zen for Social Media Managers: As the leading social media marketing management platform, Hootsuite understands the day-to-day tasks of marketers. To ease your stress, Hootsuite has created a guided meditation experience that seamlessly integrates the tension that will soon be eliminated with product updates.

● Harmony via Hootsuite: A paid media campaign that will amplify the message of social media managers and finally find harmony in the midst of hectic work.

● Scented candle with twist: Hootsuite will send unique themed scented candles to social media managers and influencers. These candles evoke the essence of the problems solved by launching the Hootsuite products. Imagine enjoying a scent like ‘A Dream Called Drag-and-drop’ or meditating with ‘Sandalwood for uninhibited teamwork’.

● Zen moment: Initiate increased collaboration between the marketing and product teams, to integrate turns on based on user behavior within the platform. Triggers which offer a moment of Harmony y Zen only when users need them, thereby creating a unique user experience.

“We wanted to use a social media-centric approach for this promotional campaign and introduce a smart and digestible concept to our audience. We start with a short Of course, it focuses on the human problems that Hootsuite solves, and then we design everything based on the needs of our customers,» says Tanzina Alam, head of product marketing at Hootsuite. «The core concept builds on the strengths of the solutions we’ve created and how Hootsuite eliminates the headache of social marketers.» The team that developed this campaign is very passionate about storytelling – that’s the fun part.”

Hootsuite’s product launch will focus on the following topics to help social media professionals achieve their “Social Media Zen«through:

● Simplifying the most difficult processes:

• Easily create new entries by simply dragging and dropping items into content libraries or stock libraries, directly from calendars in Hootsuite organizer.
• Convert any social media comment into a Zendesk ticket with one click using Hootsuite Advanced Inbox.

● Automation of manual tasks, to achieve greater speed with the power of artificial intelligence:

• How to do it OwlyWriter AI use your powerful AI to compose this series of posts about «National Hotdog Day» or whatever.
• Take advantage of functionality Autofill powered by artificial intelligence, to quickly get an infinite number of hashtag suggestions.

● Increase productivity, achieve seamless collaboration:

• Easy resolution of those angry messages in the Instagram inbox, with one click send them to Carlos, from the support team for next steps using Advanced Inbox.

● Proving (finally) social media return on investment (ROI) to grow revenue:

• It’s now possible to show how your social media strategy is actually generating more traffic and outperforming your competitors’ paid ads, all thanks to Hootsuite Advanced Analytics.

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