How creative automation can help you advance your digital content strategy

Automation has revolutionized the way we manage media, and now is the time for digital content production to undergo the same transformation. As brands must respond in real time, it is essential that they adapt the production of their digital content to maintain the same agility.

However, this challenge is not insignificant. Content flexibility can become very complicated when creative processes are slow, general messages are enough, and consistency in design is lacking. In this new scenario, brands can no longer rely solely on traditional creative output. The answer to this need can be found in Creative Automation.

With Creative Automation, you can streamline the production process of digital campaigns up to three times faster. This drastic improvement in efficiency opens the door to a series of extremely positive results:

Increase sales with personalization

If you haven’t yet taken on massive customization, you may not be reaching all the avenues you could. Research shows that 91% of consumers are more likely to buy when they receive personalized offers and recommendations. And while this may seem overwhelming, especially if we’re talking to very specific and diverse audiences, creative automation tools make it easy to update content for a diverse audience with just a few clicks, compared to the laborious one-off updates done by designers.

Large scale design

Creative automation doesn’t replace design quality, but allows for subtle adjustments for large-scale content production. This allows smaller internal teams, who aren’t necessarily design specialists, to create high-quality marketing content that fits the brand, budget, and timeline.

Enable global localization

Advertising campaigns targeting global markets benefit greatly from creative automation. Instead of trying to create one-size-fits-all campaigns that don’t take local specifics into account, this automation reduces resource costs, accelerates time-to-market and ensures brand consistency, thereby maximizing the effectiveness and efficiency of campaigns across markets.

Multi-channel optimization

Content automation also drives dynamic optimization. In a saturated and fragmented media environment, collecting customer data allows you to develop personalized and relevant versions of creative content for each audience, enabling unlimited, consistent brand campaigns targeting specific audiences around the world. This method is especially useful on social media platforms like Facebook, where customer data can be leveraged to create personalized ads.

Meet the growing demand for video

Even in video advertising, creative automation makes a valuable contribution. According to a HubSpot survey, 54% of consumers are looking for more video content from brands. Using creative automation, you can create master video templates that allow customization for high-volume content production, tailored to each audience.

Choose the right solution

To make the most of these improvements in material production and achieve significant savings, it is necessary to find a technical solution that suits your needs. Tools like our Craft Dynamics platform, successfully implemented for clients like L’Oréal and Swarovski, confirm its effectiveness. A notable example is the recent Swarovski Valentine’s Day campaign, where we managed to execute a global campaign in 40 markets in a record time of just 4 weeks, creating more than 1,500 pieces of content, and not only that, ensuring brand consistency as well. , appropriate influence in each market and tailor products and messages for different target groups.

Without a doubt, creative automation is emerging as an invaluable tool for increasing the agility, customization and efficiency your digital content demands. Are you ready to join this transformation and revolutionize your content strategy?

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