Bookstores in SC use creativity to avoid market crisis

The opinion of most is that bookstores are dying in Brazil, especially after the giant Saraiva closed the last units in the country. However, data from the National Association of Bookstores (ANL) show that this is not the case in Santa Catarina, where there has been a 12% increase in …

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Maxi Shopping receives the Galpão Criativo plan

Jundiaí City Hall and Fundação Escola TVTEC, through the Galpão Criativo program, come to Maxi Shopping on the 21st and 22nd, bringing together creative people from the most diverse sectors of the creative economy. The unprecedented collaboration shows the importance of taking the talent program to the most diverse sectors …

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Creativity and boldness with a guaranteed reputation

October 18, 2023 – 0h00 In 2020, O Boticário went to PROS, a public relations (PR) driven communication agency, with a special request: the promotion of the Botik facial brand. The solution that could only involve traditional publication production and delivery methods for sending media – common in the PR …

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