Premiere: Codere presents its «Monumental Challenges» with the creativity of ITALY

This campaign is Starring Pablo Solari, Carolina Birizamberri and Ezekiel Centurion and seeks, from an entertainment space, to strengthen the relationship between the bookmaker and the River Plate Atlético club, the company being an official bookmaker.

Players were required to enter four different tests that will be seen in different digital formats. From kicking outside the Más Monumental trying to get the ball into the field, scoring a goal from the middle or hitting the crossbar from a penalty, to dominating balls they receive through the air in just one square meter.

«This type of challenge is always attractive for the brand, on the one hand to offer users relevant content and on the other hand to consolidate the relationship that unites us with a club as important worldwide as River Plate, just as we do in Spain.» with Real Madrid women’s team in similar actions» express Carlos Sabanza, Head of Sponsorship at Codere Online. And I add: «In that sense, it is also important for Codere that players from the men’s team and players from the women’s team take part in these challenges: the brand has promoted the development of women’s football for many years with its #CodereConHers campaign and these types of actions work together in that sense to do our part from our place».

From ITALY, Codere Online Advertising Agency, Creative Directors Martin Di Grazia and Gonzalo Bonillathey explain it «It’s very interesting to work with a client that is committed to creating content that engages its users, beyond its raison d’être, to develop different football-related experiences.»

• Client: Codere
• Agency: ITALY
• General Creative Directors: Agustín Obregón & Mariano Pazos
• Creative Directors: Martin Di Grazia & Gonzalo Bonilla
• General Account Managers: Lucas Tapia and Milagros Arana Houssay
• Production Office: Sergio Graziano, Juan Gabriel Mino
• Producer: Isla
• Responsible for the client: Carlos González de las Cuevas, Carlos Sabanza